Student Senate and the Smith Career Center teamed up with The Greater Peoria Mass Transit District, or CityLink, to sponsor a Snapchat contest called “BU on the Bus”.
The contest, which runs until March 10, encourages Bradley students to post photos or videos to their Snapchat stories of their experiences on CityLink buses. Then, students email the stories to Student Senate vice president of city and local affairs Shiva Lennon-Rios at email@example.com for a panel of judges to view.
“[This contest] is something we’re doing to try and get students to ride the bus more because then they can get downtown easier or just around Peoria easier,” Lennon-Rios, a junior history major, said. “So if you want to go to [the restaurant] Sugar for dinner, you can just go and take the bus.”
A $50 gift card to Sugar Wood-Fired Bistro, a $25 gift card to One World Cafe and a $15 gift card to Thirty-Thirty Coffee will be awarded to the first, second and third place winners, respectively. Judges will include Student Body President Jenna Dellaria, Smith Career Center representatives and members of the CityLink marketing team.
“It is my hope that once students ride the bus for this contest, they will see how easy it is to take the bus and will consider using it in the future,” Emily Watson, director of marketing and public relations for CityLink, said. “I believe there is a potential for CityLink and Bradley University to strengthen their relationship, and I hope this is just the beginning.”
The first 15 students to participate will receive free CityLink Day Passes.
“Not a lot of people know this, but for a Bradley student, the cost of riding the bus one way is 50 cents, so a round trip is a dollar,” Lennon-Rios said. “Students are a huge revenue source, and I think that students loving downtown is going to be the kick that Peoria really needs to keep revitalizing their downtown area.”