A (S)Pike in popularity

Bradley Pikes: Remember the movie “Neighbors”? You know, the one where Seth Rogen plays a fraternity-hating neighbor. Well, as of this week, the comedian is now your fraternity brother.

Rogen joined the Lambda Delta chapter of Pi Kappa Alpha at the University of Vermont last Monday.

This isn’t as random as it seems – Seth Rogen’s Hilarity for Charity, which focuses on raising money for Alzheimer’s research, hosts a competition for college campuses across the country to influence students to raise money for the charity. The Pikes at UVM have raised over $100,000 since 2013, winning the competition four years in a row.

Rogen visited the campus in 2016 after Pikes there were able to raise $28,301 for Hilarity for Charity. This year, they were able to raise $32,000 with help from Alpha Chi Omega sorority. For their efforts, Rogen visited UVM once again, this time agreeing to become a Pi Kappa Alpha brother himself.

So, Bradley Pikes, if a visit from Seth Rogen sounds good, his Hilarity for Charity competition might be the way to go.