Who’s the Gold Digger Now?

110 music videos produced, 21 million albums sold and … $53 million in debt? How is that even possible? As if the Grammy interruptions and presidential announcements haven’t been enough to disrupt the flow of pop culture traffic, rapper Kanye West has done it again.

West recently took to Twitter saying, “I write this to you my brothers while still 53 million dollars in personal debt … Please pray we overcome … This is my true heart…” Referring to himself as “Yeezus” is only one of the ways Kanye pushes himself to the top to constantly remain in the spotlight. So, why isn’t this multi-platinum recording artist swimming in cash?

The answer to that question is: he is.

After stirring up some confusion in the Twittersphere, he cleared up his thoughts by saying, “Yes, I am personally rich, and I can buy furs and houses for my family — but I need access to more money in order to bring more beautiful ideas to the world.” It’s too bad the “furs” to keep his wife and two kids warm in the California sun came before watering his “beautiful idea” plant.

West asked Facebook founder Mark Zuckerberg to invest in him as “the greatest living artist and greatest artist of all time,” hoping for a one billion dollar asset.

West is also adamant on his “Yeezy” clothing and shoe brand taking off. Although Kanye’s line may have the “Yeezy” label attached to it, selling a sweatshirt for $2,000 doesn’t seem like something the public would positively respond to. It’s “beautiful ideas” like this that have contributed to the downfall of Kanye’s empire.

His new album “The Life of Pablo” has yet to be released on Apple, but is currently out on the music platform “TIDAL,” a subscription website West hopes to successfully debut the album on.

Overall, it seems like “Yeezus” needs to step down from the throne, but I have a feeling that his latest escapade in pop culture is nowhere near the end of what Mr. West has in store.