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Public to Name Mascot

Students now have the opportunity to be a part of history by choosing a name for the new mascot.Screen shot 2013-11-14 at 9.16.31 PM
In October, the university announced that a gargoyle was selected as the university mascot. Students, faculty, staff and alumni participated in two years of surveys and focus groups before the mascot was selected by the Athletic Branding Committee as the majority winner.
The Branding Committee had discussed processes on choosing a nickname within itself since the gargoyle was chosen, but announced Friday that voting would be open to the public.
“The campus community has been included throughout the process, and this is an extension of that approach,” said Associate Vice President for Marketing Susan Andrews.
Students, faculty and staff can submit up to three serious ideas for a mascot name at The survey is limited to a week, and closes at 5 p.m. Nov. 22.
Andrews said the Branding Committee will review the names and work to identify the name that fits best with the character and images.
No date has been chosen for the official launch and unveiling of the mascot yet, but Director of Athletics Michael Cross said February would be the earliest the costume would be complete.
Bradley has been without a mascot for two decades, after the NCAA told the university and other colleges to shut down Native American imagery.
Over the past two years, more than 3,200 people participated in surveys, choosing the gargoyle from a list of choices including an eagle, lion, open submissions and no mascot at all. Based on strong responses, Bradley will retain the “Braves” nickname, despite the lack for Native American imagery.

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