For student organizations looking to be a cut ahead of the rest, The Edge is offering free advertising.
As of now, only on-air announcements and flyers run on channel 3 in the dorms are available. Station broadcasters are testing to see how the on-air announcements go before adding 15-second ads to the automation.
The advertisements are entirely free to student organizations, and they don’t plan to create a pricing plan anytime soon, according to The Edge station manager Ethan Hoerr.
“For now, we plan on keeping advertising free for student organizations, as this is a time for us to experiment and see which methods are most effective,” the senior electrical engineering major said. “If any changes to pricing are to be made, we will certainly let interested parties know in advance.”
Any member of a student organization can come forward with an advertisement idea but should include all the pertinent information such as time, date and location. One of the disc jockeys (DJs) will read the information during their show.
The Edge also has a guide available describing the technical requirements for an advertisement. They will run 8.5 x 11” flyers, but they are not optimal for TV’s. Students are advised to use a ratio that would fit on a PowerPoint slide, such as 4:3.
Hoerr said that if there are eventually any fees for advertising, the money will go toward buying new equipment and upgrading the studio.
“For instance, our engineer Michelle Rice recently added a camera in the studio so that DJs can put their face on channel 3 during their radio show,” Hoerr said. “Future upgrades we are looking at would be remote broadcasting so that we can cover live campus events on-location in real-time and broadcast to the student body.”
For more information, students can access The Edge’s website at www.buedgeradio.com or contact buedgeradio@gmail.com.
